At the beginning of 2020，the sudden outbreak of COVID-19 pandemic caused immeasurable damage to social and economic development. The development of the mountain tourism industry has also been greatly affected by this public health security incident，and the depth of the impact，the long duration，and the strong collateral effects are unprecedented. Affected by the pandemic，almost all events were suspended in the first half of the year，and events were cancelled or postponed，and the industry has entered a “cold winter period”. Thus events were scheduled in a dense way in the second half of last year. On the one hand，the pandemic makes social consumption motivation insufficient，and on the other hand，it reverses people’s health awareness and changes people’s sports consumption behavior，providing a basis for the recovery of tourism in the post-pandemic period.