As a form produced by the cross penetration of the ice and snow industry and the tourism industry，ice and snow tourism is an important part of all-season tourism and whole domain tourism. By analyzing the current situation and development tendency of China’s ice and snow tourism industry，it clarifies the direction and pathway of the industry that is of great significance for industrial transferring and upgrading. Studies have shown that China’s ice and snow tourism industry is showing a good recovery momentum after the pandemic，with strong demand in the south and the special brands in the north，and Per capita consumption level has increased substantially. With the top-level design improving，the industry has also been developing vigorously，the market demand upgrade will lead to in-depth integration and development of the industry，and operational management is becoming more mature.