Under the campaign of national fitness and building a leading sport nation strategy，the “sports and tourism” model has gradually increased domestic attention with the flourish of sports events like the ice and snow events，marathon attracting a growing number of tourists. This article mainly uses the literature review method to make a systematic summary of the development background of sports event tourism，the development of sports event tourism，and the development of active sports tourism，so as to provide advice for the vigorous development of domestic sports watching tourism，and to achieve the goal of becoming a leading sporting nation in the future. Compiling and analyzing the relevant data，it is concluded that fans’ attention to domestic professional events such as the Chinese Super League and the Chinese Men’s Professional Basketball Tournament has increased，and their willingness to consume has gradually increased，because these events have the advantages of a wide audience and high commercial value. However，the sports watching tourism of super-large events is also susceptible to factors such as traffic，distance and price. In terms of competition participating tourism the number of participants above marathon tourism has repeatedly set new highs，the development of ice and snow event tourism has made steady progress，and the mountain tourism is developing vigorously，the water race tourism is emerging，and the market scale is gradually expanding.