This paper analyzes the characteristics of digital trade，summarizes and reviews Beijing’s cultural industry going global，and points out that Beijing’s cultural products going global should adapt to the overseas consumer market in content and need stronger support in channel through the use of content and channel analysis method. We should establish a digital trade model of Beijing’s cultural industry with creative enthusiasm of domestic enterprises，willingness to accept by foreign consumer markets，large platform and low cost.

Through the investigation of some cultural and technological enterprises，this paper believes that cultural and technological enterprises have high enthusiasm for developing digital trade and their business strategies adapt to the overseas consumer market. They are the main force to undertake the development of digital trade in Beijing’s cultural industry. However，there are also some problems，such as the government support policies need to be improved，the enterprise’s own ability is insufficient，and the political and economic situation in the overseas market is complex. This paper suggests that digital trade is an important opportunity for Beijing’s cultural industry to go global. It is necessary to further strengthen the top-level design，establish a market-oriented operation mechanism guided by the government and participated by enterprises，and provide financial，intermediary services，talents and other support for the development of digital trade for cultural industry enterprises.