网络综艺《这!就是街舞》自2018年2月优酷首播之后连续每年推出,至2020年7月,已推出第三季,每一季在热度和口碑上都占据了同年话题鳌头,同时在营销和投资回报比上也成了当之无愧的赢家。这档网络综艺制作精良,不论是在街舞的专业度展现方面,还是在作为综艺节目的大众娱乐性方面都有不俗的表现。把街舞从专业角度推广为大众娱乐雅俗共赏的爆款,让街舞成为社会的潮流,同时也让网络综艺成为当下娱乐的主流。时代发展应运下的《这!就是街舞》不仅在一定程度上影响了人们的生活方式,也影响了社会文化的思想潮流,成就了网络综艺的生态链营销。在多元文化破圈和突围的当下,我们期待能看到更多有风格有特点的综艺节目。
<<The online variety show The Street Dance of China since February 2018 Youku after the first to July 2020 continuously launched to the third season,in the heat and reputation of each season has taken the top topic in the same year,at the same time in the marketing and return on investment ratio has also obtained a bumper harvest. This online variety show is well produced,both the professional performance of the street dance and the mass entertainment as a variety show. The hip-hop from a professional point of view to the public entertainment talked about the hot style,the hip-hop into the current social trend,but also let the network variety become the mainstream of the current entertainment. Under the development of The Times,The Street Dance of China is not only to a certain extent,affects the way people live,also affected the social and cultural ideological trend,achievement the variety of chain marketing network. In the current multi-cultural break circle and break out of the circle,we expect to see more variety shows with style and characteristics.
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