In recent years，domestic online interactive dramas have gradually entered the public view and have gradually emerged from the fiercely competitive online drama market. The viewing structure of interactive film and television that transfers part of the screenwriting rights to the audience has greatly strengthened the interaction with the audience，which can be described as an innovative move in the film and television industry. However，the online interactive drama has not been in China for a long time，and the industrial structure is not mature. Therefore，this article analyzes the performance of online interactive dramas in 2020 from multiple perspectives such as market and content characteristics，hoping to provide a certain theoretical basis for the future development of online interactive dramas.