2020年我国网络纪录片产业稳步发展。各大平台持续增加对纪录片的投入,相比2019年,我国网络纪录片上线率大幅度增长。2020年受新冠肺炎疫情的影响,网络纪录片传播受众向网络平台阵地聚集,篇幅比例的压缩使微纪录片成为传播主流,融媒传播成为主要传播力量。本报告从2020年中国网络纪录片的行业数据解读、内容类型、平台战略、典型热点四个方面进行梳理分析,以期较为全面地呈现网络纪录片的典型热点分析概况。
<<In 2020,China’s online documentaries are developing steadily. The major platforms continue to increase their investment in documentaries. Compared with 2019,the number of new online documentaries in China has increased substantially. 2020,because of the impact of the COVID-19 epidemic,more users gather to online platforms,micro-documentaries become one of the mainstream contents of Internet documentaries,and fusion media communication becomes the main communication force. This paper compares and analyzes four aspects of Chinese online documentaries in 2020:industry data interpretation,content types,platform strategies,and typical popular news,in order to present a more comprehensive analytical overview of typical hot online documentaries.
<<Keywords: | Micro-DocumentaryOnline DocumentaryStreaming Media PlatformConvergence Media Communication |