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谢伏瞻
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    2020年中国网络短视频行业发展报告

    摘要

    2020年短视频行业步入较为稳定的发展时期。各大商业巨头纷纷争夺市场,竞争格局愈加鲜明。2020年,一系列新政策的出台和新冠肺炎疫情的特殊形势使短视频迅猛发展。短视频产业链的参与主体不断丰富,产业生态逐渐成熟,抖音、快手强势发展,受众群体特征愈加明显。短视频的海外市场开始拓宽,也面临国际关系的挑战。垂直领域的跨界合作不断丰富其营收模式,促进了短视频的多元发展。未来短视频的发展需要更专业化、精细化的运营,注重用户体验,促进行业的良性持续发展。

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    Abstract

    In 2020,the short video industry enters a relatively stable development period. The major commercial giants have settled in one after another,competing for the market,and the competition pattern is more and more distinct. With the spread of COVID-19 and the introduction of a series of new policies the short video in 2020 have a rapid development. The participants of short video industry chain are constantly enriched,the industrial ecology is gradually strong,and Tiktok and Kwai are developing strongly,and the characteristics of the audience group are more and more obvious. The overseas market of short video has begun to expand,and it is also facing the challenge of international relations. Cross border cooperation in the vertical field is constantly enriching its revenue model,which promotes the multilateral development of short video. In the future,the development of short video needs more professional and refined operation,focusing on user experience,and promoting the healthy and sustainable development of the industry.

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    作者简介
    周才庶:周才庶,博士,南开大学文学院副教授,研究方向为新媒介文艺理论与影视产业。
    李敏:李敏,南开大学文学院硕士研究生,研究方向为传播学理论。
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