2020年,网络视听行业面临较大的机遇与挑战,既面临疫情“影视寒冬”的危机,又经历政策调整、技术革新、产业结构升级的变局。本报告主要从行业概况与现状、政策热点扫描与分析、行业问题透视与对策、行业趋势与展望四个层面对中国网络视听行业进行分析。通过分析发现,2020年,网络视听行业规模扩大,“减量提质”成为行业发展关键词,精品化和专业化成为行业发展趋势,市场规模的扩大、赢利方式的成熟、新技术的应用以及新业态的出现使网络视听行业具有广阔的发展前景。针对网络视听行业存在的问题,国家政策“保驾护航”的同时,行业内部也积极响应。从网络视听行业未来发展趋势来看,“科技+文化”成为未来网络视听媒体的重点发展方向,网络视听行业在传媒阵地的中坚地位更加突出。
<<In 2020,the netcasting industry will face greater opportunities and challenges. It is not only facing the crisis of the “cry winter” of the epidemic,but also undergoing changes in policy adjustments,technological innovations,and industrial structure upgrades. This report mainly analyzes the entire netcasting industry from four levels:the general situation and current situation of the industry,policy hotspot scanning and analysis,industry problems and countermeasures analysis,industry trends and prospects. Through analysis,it is found that the scale of netcasting industry will expand in 2020,“reduction and quality improvement” has become a key word of the industry,and quality and specialization have become the development trend of the industry. The expansion of the market scale,the maturity of profit methods,the application of new technologies and new formats appear make the netcasting industry have broad development prospects. In response to the problems in the netcasting industry,while national policies are escorting,the industry also actively responds. From the perspective of the future development trend of the netcasting industry,“technology + culture” has become the key direction of the future netcasting media. The netcasting industry has a more prominent position in the media position,and the netcasting industry is also accelerating the promotion of large-scale cultural output.
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