进入新时期的彩票事业需要着力推进高质量发展。与一般行业不同,彩票行业包括彩票销售市场和公益金使用市场,这两个市场合起来构成彩票事业的整体。彩票事业高质量发展包含三个维度,分别是彩票销售市场的经济高质量,公益金使用市场的社会高质量,以及两个市场协同发展的治理高质量。单独要求彩票机构高质量发展,或者单独要求公益金使用的高质量发展,并不能推动彩票事业的健康发展,只有这三个维度协同,才能推动彩票事业整体的高质量发展。基于现状,经济高质量方面,彩票机构需要着重加强数字化彩票和营销建设;社会高质量方面,彩票公益金的分配和使用需要进行制度创新,例如采取公益基金会的运作模式;治理高质量方面,政府规制部门需要进一步优化规制理念和方法,彩票机构需要加强自律和社会责任建设,不同部门需要协同做好彩票公益的形象塑造和传播。
<<The lottery industry in the new era needs to focus on promoting high-quality development. Different from general industries,the lottery industry includes lottery sales market and public welfare fund use market. These two markets together constitute the whole of lottery business. The high-quality development of lottery includes three dimensions:the economic high-quality of lottery sales market,the social high-quality of public welfare fund use market,and the high-quality governance of the coordinated development of the two markets. Requiring the high-quality development of lottery institutions alone,or requiring the high-quality use of public welfare funds alone,can not promote the healthy development of lottery. Only the coordination of these three dimensions can promote the overall high-quality development of lottery. Based on high economic quality,lottery institutions need to focus on strengthening the construction of digital lottery and channel marketing;In terms of high social quality,the distribution and use of lottery public welfare funds need institutional innovation,such as the operation mode of public welfare foundation;In terms of high-quality governance,government regulatory departments need to further optimize regulatory concepts and methods,lottery institutions need to strengthen the construction of self-discipline and social responsibility,and different departments need to cooperate to shape and spread the image of lottery public welfare.
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