In order to present the present situation of chinese welfare lottery news report，this report analyzes the media distribution and reporting methods of China welfare lottery news reports，studies the text characteristics of welfare lottery news and communication genre，explores the agenda setting function behind welfare lottery news reports from three aspects：topic selection，publicity focus and reporting priority，and makes a comparative analysis of Chinese welfare lottery news reports and Japanese lottery news reports. It is found that there are some deficiencies in welfare lottery news reports，such as insufficient public welfare color of the reporting theme，incomplete reporting methods，low release frequency of new media，insufficient news value orientation，lack of linkage of welfare lottery theme，and then it is proposed to strengthen the publicity of welfare lottery image，build welfare lottery all media center，strengthen the construction of new media operators，pay attention to news value orientation，plan the festival activities with the theme of welfare lottery and publicize the welfare lottery culture.