Since the reform and opening up，the total number of Pudong Welfare Lottery has increased year by year，but the growth rate has slowed down due to the COVID-19 epidemic. The Welfare Lottery Public Welfare Fund has made outstanding achievements in fostering public welfare organizations，implementing service projects，and responding to people’s needs. Pudong Welfare Lottery faces challenges in public welfare image，bidding funds and irrational purchase. Pudong Welfare Lottery should be reformed in streamlining administration and delegating power；rely on the development foundation of social organizations to activate the use of Pudong Public Welfare Fund；strengthen brand construction，reshaping welfare lottery public image and improving the competitiveness of welfare lottery structure.