The welfare lottery has been a double-digit decline in 2019：First，welfare lottery games have dropped sharply under the influence of policies；Second，the growth of large-scale lottery games，which is the cornerstone of the market，has been weak；And third，there is insufficient diversification of games and a small number of local and regional games，there is no product matrix. In addition，the experience of the game is poor，can not meet the young groups，but also a pain point in the future market development. This report suggests to explore and adjust the existing probability of winning and the amount of prize money of the double color ball，and increase the variety of lottery games，continue to optimize the design and channel construction of the ticketing，and improve the experience of buying lottery.