The Beijing Regional Museum has become an important part of the construction of Humanities Beijing and the construction of the world cultural capital. Museum branding is one of the important ways for museums to achieve standardization and standardization of business work，improve social service functions，and enhance social influence. This report analyzes the current situation of the popular science branding of museums in Beijing in 2020，and analyzes the problems existing in the development of the branding of museums in the Beijing region，from innovating communication methods，opening systems and mechanisms，using positioning to enhance differentiation，and innovating traditional exhibition forms.，Strengthen the construction of the talent team，enhance the benign interaction of social media，etc. to propose targeted brand cultivation strategies.