彩票事业是我国第三次分配的重要组成部分。彩票事业的社会责任践行,是确保其在第三次分配中继续扮演重要角色、更好地发挥支持公益慈善事业的作用的关键。与一般企业不同,彩票事业的社会责任具有多层次性、整体性、国家性和负外部性四个显著特征。彩票事业的社会责任由经济、法律、伦理和公益四个层面构成,形成一个矩形的模型。近些年彩票机构,特别是福利彩票机构在树立社会责任理念、加强社会责任建设方面有所推进。但基于彩票事业的整体视角,目前的彩票社会责任建设在突出彩票的整体性、弱化负外部性、强调国家性等方面还存在不足。建议通过构建彩票社会责任治理体系、引导理性购彩、加强公益金分配和使用的社会责任、大力传播彩票公益等,促进我国彩票事业的社会责任实践。
<<Lottery is an important part of the third distribution in China. The practice of social responsibility of lottery is the key to ensure that it continues to play an important role in the third distribution and better play its role in supporting public welfare and philanthropy. Different from ordinary enterprises,the social responsibility of lottery has four significant characteristics:multi-level,integrity,national and negative externality. The social responsibility of lottery is composed of four levels:economy,law,ethics and public welfare,forming a rectangular model. In recent years,lottery institutions,especially welfare lottery institutions,have made progress in establishing the concept of social responsibility and strengthening the construction of social responsibility. However,based on the overall perspective of the lottery industry,the current lottery social responsibility construction still has deficiencies in highlighting the integrity of the lottery,weakening the negative externality and emphasizing the national nature. It is suggested to promote the practice of social responsibility in China’s lottery industry by constructing the lottery social responsibility governance system,guiding rational lottery purchase,strengthening the social responsibility for the distribution and use of public welfare funds,and vigorously disseminating lottery public welfare.
<<