Culture and economy coexist，culture is an important force to promote economic development and economic transformation and upgrading. As a new industry with high growth and high added value，cultural industry shows a strong tendency of development. The added value of cultural industry keeps growing，promotes the gradual optimization of economic structure，optimizes the spatial pattern of economic development and prospers cultural consumption. As an important part of cultural industry，productive cultural services industry show a trend of sustainable development，which plays an important role in promoting the transformation and upgrading of economic structure，and plays a positive role in promoting the upgrading of manufacturing industry，optimizing industrial structure and promoting the upgrading of value chain. In terms of cultural trade，the level of cultural trade continues to improve，the influence of cultural content production continues to expand，and many new types of cultural formats have been successfully recognized in the international market. Therefore，in the face of a century of great changes and the domestic and international double cycle development pattern，the innovation and development of cultural industry has become an important way to promote economic transformation and upgrading. We should implement the digital development strategy of cultural industry，improve the innovation level of productive cultural service industry，improve the mechanism and supervision of digital culture trade，and improve the cultural policy supervision system to promote high quality development of cultural industry，the coupling and symbiosis of culture and economy，and realize the optimization and upgrading of economic structure.