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    2019~2020年新冠肺炎疫情下北京马拉松赛事重启面临的挑战分析

    摘要

    随着《关于支持社会力量举办马拉松、自行车等大型群众性体育赛事行动方案(2017年)》《全民健身计划(2016~2020年)》《体育强国建设纲要》等一系列政策文件的出台与实施,国内掀起了一股全民参与马拉松的热潮。由于国内越来越多的城市想要举办马拉松,马拉松赛事呈井喷式增长,这在一定程度上为马拉松赛事蓬勃发展奠定了基础。但是,在疫情的影响下,北京马拉松赛事重启在赛事卫生安全、赛事运营、赛事参赛者、赛事赞助商、当地政府和赛事志愿者等方面均面临诸多挑战。本文运用文献资料法、数理统计法等,对疫情下北京马拉松赛事重启面临的挑战进行SWOT分析,从赛事卫生安全、赛事运营、赛事参赛者、赛事赞助商、当地政府和志愿者六个方面说明疫情下北京马拉松重启面临的挑战。提出以下六点建议:赛事卫生安全方面,加强防控传染病的措施;赛事运营方面,进行赛事全面复盘,商定危机预案;赛事参赛者方面,优先考虑本地参赛者,减少城际人员流动;赛事赞助商方面,线上开展“云赛事”以回报赞助商权益;当地政府方面,构建马拉松赛事的评估体系,加强各部门之间的信息交流;志愿者方面,更多招募本地志愿者,减少城际人员流动。

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    Abstract

    With the promulgation and implementation of a series of policy documents,such as the action plan for supporting social forces to hold large-scale mass sports events such as marathon and bicycle (2017),the national fitness plan (2016-2020),and the outline for building a sports power,there has been an upsurge of nationwide participation in marathon in China. More and more cities in China want to run marathons,and the number of marathons is increasing rapidly,which lays the foundation for the rapid development of marathons to a certain extent. However,under the influence of the epidemic,the restart of Beijing marathon is facing many challenges in terms of health and safety,operation,participants,sponsors,local government and volunteers. Using the methods of literature review and mathematical statistics,this paper makes SWOT analysis on the challenges faced by the restart of Beijing marathon under the epidemic situation. This study illustrates the challenges facing the Beijing Marathon restart under the epidemic situation from six aspects:hygiene and safety,race operation,race participants,race sponsors,local government and volunteers. This paper puts forward the following suggestions:In terms of health and safety,we should strengthen the prevention and control of infectious diseases. The event operator shall conduct a comprehensive review of the event and negotiate a crisis plan. In terms of participants,local participants should be given priority to reduce the flow of people between cities. In terms of event sponsorship,online “cloud event” will be carried out to repay the rights and interests of sponsors. The local government should build an evaluation system for marathon events and strengthen information exchange among different departments. In terms of volunteers,more local volunteers will be recruited to reduce the flow of people between cities.

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    作者简介
    王盼:王盼,北京体育大学体育商学院副教授,研究方向为体育统计分析、数学建模、体育风险管理、体育模型分析等。
    李唯实:李唯实,北京体育大学研究生院硕士研究生,研究方向为体育经济与产业。
    陈思泉:陈思泉,北京体育大学研究生院硕士研究生,研究方向为体育经济与产业。
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