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    2012~2021年“十四五”期间我国邮轮产业发展战略研究

    摘要

    随着我国居民消费加快升级,旅游消费方式从观光游向观光游、休闲度假并重转变,对高品质旅游的需求日益增加,推动邮轮旅游规模扩大。邮轮旅游作为大众旅游新业态,已经成为我国旅游业发展中的重要组成部分。近年来,中国邮轮经济蓬勃发展,短短十年间成为全球第二大邮轮客源市场,成为全球最具活力和发展潜力的区域新兴市场。我国沿海各地为借助邮轮产业发展推动当地经济转型升级,在邮轮码头建设方面投入了大量的人力、物力,从长三角到京津冀再到珠三角,大中型邮轮码头建设如火如荼,迅速建成了10万吨级甚至22万吨级接待能力的邮轮港口,为我国本土邮轮旅游发展奠定了良好的码头设施基础。国产大型邮轮建造实质性启动,本土邮轮船队逐步组建,推动邮轮产业链进一步延伸拓展。国家及地方层面“十四五”规划为邮轮产业指明了未来的发展方向和路径。

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    Abstract

    with the accelerated upgrading of residents’ consumption in China and the transformation of tourism consumption mode from sightseeing to sightseeing and leisure vacation,the demand for high-quality tourism is increasing,which promotes the growth of cruise tourism scale. As a new type of mass tourism,cruise tourism has become an important part of China’s tourism development. In recent years,China’s cruise economy has developed vigorously. In just a decade,it has become the world’s second largest cruise source market and the world’s most dynamic and potential regional emerging market. In order to promote the transformation and upgrading of local economy with the development of cruise industry,China’s coastal areas have invested a lot of human and material resources in the construction of cruise terminals. From the Yangtze River Delta to Beijing Tianjin Hebei and then to the Pearl River Delta,the construction of large and medium-sized cruise terminals is in full swing,rapidly forming a cruise port with a reception capacity of 100000 tons or even 220000 tons,Lay a good wharf infrastructure for the development of China’s local cruise tourism. The substantial launch of domestic large cruise ships,the gradual establishment of local cruise ships,and the further extension and expansion of the cruise industry chain. With the introduction of the 14th five year plan at the national and local levels,the future development of the cruise industry is pointed out

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    作者简介
    汪泓:汪泓,博士,中欧国际工商学院院长,博士生导师,研究方向:邮轮经济。
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