promoting the development of local cruise companies is an important basis for improving the voice of China’s cruise industry，participating in the competition and cooperation of the global cruise industry，and enhancing the economic contribution of the cruise industry. Several opinions on promoting the development of China’s cruise economy clearly put forward to vigorously cultivate the development of local cruise ships，vigorously develop local cruise ships，implement the global competition strategy，develop characteristic tourism products of local cruise ships，optimize the layout of existing routes，better promote the good development of China’s cruise tourism and enhance the international competitiveness of China’s cruise industry. Globalization is becoming the most important development trend of Chinese enterprises. Global competitive strategy is an important measure to improve competitiveness，enhance competitive position，maintain and improve global competitive strength and maximize the overall interests. Cruise tourism has a high degree of internationalization and globalization. The development of China’s local cruise companies should be based on China’s local cruise market，implement the “going global” strategy，constantly expand the scale of local cruise fleet，expand market coverage，implement the globalization strategy，accelerate the global layout，and participate in the competition and cooperation in the global cruise market，Become an important driving force for the global cruise market. This study will deeply analyze the situation faced by the development of China’s local cruise companies，analyze the advantages and existing problems of the development of local cruise companies，compare the development paths and modes of foreign cruise companies，analyze the necessity and feasibility of the international development of China’s local cruise companies，analyze the path to enhance the international competitiveness of local cruise companies，and put forward corresponding countermeasures and suggestions，Better promote me.