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    2019~2021年我国邮轮旅游重启的瓶颈剖析及对策建议

    摘要

    新冠肺炎疫情重创全球邮轮市场,中国邮轮市场首当其冲,自2020年1月29日以来全面停止国际邮轮经营性停靠。中国构建了稳固有效的联防联控联动机制,经受住了新冠肺炎疫情的考验,上海率先开展了国际邮轮合同期满中国籍船员离船入境,创造了疫情防控“零输入、零感染、零输出”的卓越成效。邮轮停航以来,中国各大邮轮港口无船可靠,旅行社无法组织客源,邮轮船供、票务、免税消费等均受到波及,面临严峻的经济压力。随着全球邮轮市场的复航,秉持“外防输入、内防反弹”的疫情防控基本原则,从平稳有序、分步恢复运营的角度考量,应尽快恢复中国邮轮市场运营,提振邮轮市场信心,推出邮轮消费新产品,构建邮轮运营新模式,进一步拓展邮轮发展新空间,激发国内消费潜力和邮轮产业发展活力。中国是全球最大的邮轮新兴市场和全球第二大邮轮客源国,全球邮轮界普遍看好疫情后的中国前景、中国机遇和中国发展潜力。中国的新冠肺炎疫情防控形势向好,取得阶段性重要成果,同时经济加快恢复,各行各业复工复产复市有序推进,邮轮复航被提上了议程。

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    Abstract

    Novel coronavirus pneumonia China novel coronavirus pneumonia market has been the first to bear the brunt of the outbreak of the new crown pneumonia epidemic. Since January 29,2020,China has completely stopped the international cruise operation operation and built a stable and effective joint defense linkage control mechanism. It has been tested by the outbreak of the new crown pneumonia. Shanghai has taken the lead in launching the international cruise contract,and the Chinese crew has entered the country,creating epidemic prevention and control. The remarkable achievements of “zero input,zero infection and zero output”. Since the suspension of cruise ships,China’s major cruise ports have no ships and are reliable,and travel agencies are unable to organize the source of tourists. Cruise ship supply,ticketing and duty-free consumption have been affected and are facing severe economic pressure. With the resumption of the global cruise market,we adhere to the principle of “external import and internal rebound” Based on the basic principles of epidemic prevention and control,from the perspective of stable,orderly and step-by-step resumption of operation,restore the operation of China’s cruise market as soon as possible,boost the confidence of the cruise market,launch new cruise consumption products,build a new cruise operation model,further expand new space for Cruise development,and stimulate the development vitality of domestic consumption potential and cruise industry. As the world’s largest emerging cruise market And the world’s second largest cruise source country,the global cruise industry generally favors China’s prospects,China’s opportunities and China’s development potential after the outbreak. China’s COVID-19 prevention and control situation has undergone positive changes and achieved important results. At the same time,economic and social development has been quickening and recovery.

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    作者简介
    邱羚:邱羚,博士,上海工程技术大学管理学院教授,上海国际邮轮经济研究中心理事长,研究方向:邮轮经济。
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