China TV international communication undertakes the important task of telling Chinese stories, spreading Chinese voice and displaying China's good image. It is an important carrier and channel for China to "connect China and the world". At present, China's TV international communication needs to face the complex and changeable international political situation, the fierce international media competition pattern, and the rapid change of media technology. As the backbone of China's TV international communication, China International TV actively innovates and is determined to reform, constantly explores new ideas, new paths and new ways of international communication under the new situation, focuses on promoting brand construction, content construction and channel construction, and has achieved preliminary results, which also provides reference and reference for the future development of China's TV international communication <<