In recent years, the Chinese new year has brought the world into the "Spring Festival time". Since the State Council issued the opinions on accelerating the development of foreign cultural trade in 2014, China has set off an upsurge of cultural "going out". The number of "going out" projects has increased and the "going out" funds are sufficient... But at the same time, due to the lack of unified coordination at the strategic level of the cultural "going out" policy, Most "going out" projects are just "going out for a walk", lack the construction of the communication system of Chinese culture "going out" and the long-term mechanism of sustainable international communication of Chinese culture, resulting in insufficient international communication power and low communication effect of Chinese culture. This paper puts forward that at this stage, it is urgent to formulate a forward-looking and sustainable "international communication strategy of Chinese culture" from the national level, and pay attention to the communication of Chinese cultural content, channel communication, market communication and folk communication, so as to improve the quality and effect of the external communication of Chinese culture <<