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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    贴近海外受众需求,精准传播中华文化

    摘要

    中华文化博大精深、资源丰厚,不仅是国家形象塑造的重要载体,也是推进中华文明与世界其他文化交流发展的重要平台。近年来,中华文化的海外传播取得不少成绩,但与我们不断增强的经济、军事等硬实力相比,中华文化的国际影响力还有待进一步加强,中华文化海外传播在提质增效方面仍有较大空间。本文以近年来国内外实施的各类与中华文化有关的全球调查为分析基础,系统梳理分析海外民众对中华文化的认知现状与面临的挑战,并提出针对性的思考建议。

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    Abstract

    Chinese culture is broad and profound and rich in resources. It is not only an important carrier for shaping the national image, but also an important platform for promoting the exchange and development of Chinese civilization and other cultures in the world. In recent years, the overseas dissemination of Chinese culture has made a lot of achievements, but compared with our increasing economic, military and other hard power, the international influence of Chinese culture needs to be further strengthened, and there is still much room for the overseas dissemination of Chinese culture to improve quality and efficiency. Based on various global surveys related to Chinese culture implemented at home and abroad in recent years, this paper systematically combs and analyzes the current situation and challenges of overseas people's cognition of Chinese culture, and puts forward targeted thinking and suggestions <<

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    作者简介
    翟慧霞:翟慧霞,中国外文局对外传播研究中心副研究员。
    崔潇:崔潇,中国外文局对外传播研究中心助理研究员。
    于运全:于运全,中国外文局对外传播研究中心研究员。
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