This study will use the "global media cloud" big data platform of China Daily to collect and analyze the English reporting data of China's international communication media on Chinese cultural issues. At the same time, combined with the data of 41 overseas mainstream English media in the same period, it will conduct comprehensive analysis and summarize and present the conclusions. In the international communication practice of "going out" of Chinese culture, Chinese media have continuously expanded communication contents and innovated communication means, which has caused positive feedback at the cognitive and attitude levels of Western audiences. In the next step, we need to further improve the international communication ability of Chinese media and truly realize the continuous improvement of the influence at the three levels of cognition, attitude and behavior <<