In the regular epidemic prevention and control era，tourism industry has recovered gradually，and entered into a window period of upgrading. With the trend of consumption upgrading，customers are no longer satisfied with scenic spots，but pay more attention to personalized tourism enjoyment，and the demand for middle and high end leisure and vacation services is increasing. To promote the new concept of high-quality leisure and vacation generation，FTG introduced a new lifestyle slogan “Everyday is FOLIDAY”，which means “happy everyday”. As the first self-built star project of FTG，Sanya Atlantis，a phenomenal IP has opened the era of tourism 3.0. Moreover，it needs continuous innovation to create products that meet market trends. FTG provides a lifestyle service platform directly facing consumers to enrich its whole tourism ecosystem，and in this way，FTG dedicates to further improve customers’ life quality.