根据联合国教科文组织统计的数据,世界文化创意产业每年为世界创造2。25万亿美元收入。随着文化逐渐成为城市的最大不动产,文化创意产业越来越为各国所重视,增长速度远高于整体国民经济增速,已成为世界经济增长的新动力,引领全球未来经济的发展。本报告以英国Watershed——一家致力于文创产业的公司为例,通过详细介绍这家公司的发展历程、主营业务等,多角度思考我国企业在文创方面的发展路径,从打造文旅交流平台、加强人才培养和联动各类资源三个方面入手,为我国企业提出相关发展建议,为文创产业的更快更好发展提出思路。
<<According to the statistics of UNESCO,the output value of the world’s cultural and creative industries is 2.25 trillion US dollars. As culture has gradually become the largest immovable property in cities,cultural and creative industries have attracted more and more attention from all countries. The growth rate of cultural and creative industries is much higher than that of the overall national economy. It has become a new driving force for the growth of the world economy and leads the future development of the global economy. This report takes Watershed,a company committed to cultural and creative industry in the UK,as an example. By introducing the company’s development history and main business in detail,this report reflects on the development path of Chinese enterprises in cultural and creative industry from multiple perspectives,starting from building a cultural and tourism exchange platform,improving the construction of cultural and travel-related talents,and integrating various resources. From the three aspects of building cultural and tourism exchange platform,improving the construction of cultural and travel-related talents and integrating all kinds of resources,this report puts forward relevant development suggestions for Chinese enterprises and provides ideas for better and faster development of cultural and creative industry.
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