The Yangtze River Delta is rich in brand resources. The Yangtze River Delta city cluster brand is the fundamental force for the sustained，rapid and integrated development of the economy and society in the Yangtze River Delta region. The agglomeration effect produced by the brands of the Yangtze River Delta city cluster can improve the degree of specialization and collaboration of enterprises，reduce the transaction costs of enterprises，promote the formation of specialized markets，and enhance the innovation capabilities of enterprises and the cluster as a whole. Currently，as the leading city of the Yangtze River Delta city cluster，Shanghai has proposed to launch the four major brands of “Shanghai Service”，“Shanghai Manufacturing”，“Shanghai Shopping”，and “Shanghai Culture”. The Yangtze River Delta city cluster has a good international influence and has a preference for quality and taste. With the ability to consume urban brands，it has great potential to launch the Yangtze River Delta city cluster brand.