COVID-19 is one of the most serious global public health emergencies so far，and the tourism markets in all regions of the globe have suffered heavy losses. After the lockdown of the city and home isolation in the first quarter of 2020，the gradual resumption of work and production in the second quarter of 2020，and the partial rebound of the epidemic in early 2021，the resumption of work and production in the tourism industry is still struggling despite the expectations. As an important part of today’s tourism market，women are the main decision makers and main force in tourism consumption. Their perception，confidence and prediction of tourism products determine the degree of recovery of the tourism market to a certain extent. Therefore，from the perspective of women，this article proposes development strategies of the female tourism market based on the characteristics of women’s tourism consumption demand under the background of the normalization of the epidemic and the obstacles they face in tourism consumption.