疫情冲击下2020年节假日旅游遭受重创却又顽强恢复起来,本文阐述了2020年中国节假日旅游的阶段性特征和发展特征,并对2021年节假日旅游的恢复和安全形势抱有乐观预期。预期预约旅游将成为2021年节假日旅游消费的新方式之一、本地旅游将成为2021年节假日旅游的主角、云旅游将点亮2021年节假日旅游。在此基础上,本文从有序推动节假日旅游市场的恢复发展、严格做好节假日旅游场所的疫情防控、强化节假日旅游的安全管理工作三个方面提出了推动2021年节假日旅游市场安全发展的策略。
<<Under the impact of the epidemic,the holiday tourism in 2020 suffered a heavy hit but recovered stubbornly. This paper expounds the stage characteristics and development characteristics of China’s holiday tourism in 2020,and has an optimistic expectation for the recovery and safety situation of holiday tourism in 2021. It is expected that booking travel will become one of the new ways of holiday travel consumption in 2021,local tourism will become the leading role of holiday travel in 2021,and cloud tourism will light up the holiday travel in 2021. On this basis,this paper puts forward strategies to promote the safe development of the holiday tourism market in 2021 from three aspects of orderly promoting the recovery and development of the holiday tourism market,strictly doing a good job in the prevention and control of the epidemic situation in holiday tourism places,and strengthening the safety management of holiday tourism.
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