In recent years，governments at all levels have made efforts to enhance the effectiveness of social governance and service through using social media. In the meantime，the number of official wechat accounts have increased substantially. In order to improve official wechat user experience，it is necessary to explore how to satisfy users’ changing needs. Based on an online survey，this study analyzes user profiles，users’ behavioral characteristics and user evaluation of official wechat accounts. It is found that，about half of the respondents have used official wechat accounts for more than three years；police accounts and publicity accounts have the largest number of subscriptions；the frequency of reading account articles is high，whereas few users leave comments or Likes.