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    2019~2020年我国网络动漫发展状况

    摘要

    相较以往,作为网络文艺的有机构成和当代动漫的重要品类,网络动漫不论是在创作、传播上,还是在产业发展上都有明显长进:作品数量稳步增长,类型创作“广泛而集中”,“国漫”创作向前推进,“中国动画”特色鲜明,艺术质量进一步提高,泛二次元用户数量创历史新高,用户反响良好,海内外影响扩大,产业产值增长。更难能可贵的是,在重建“中国动画学派”或打造“新中国动画学派”方面向前推进了一步。当然,其中也存在一些发展中的问题,如在多种因素形成的大环境影响下作品类型过于集中、题材和风格比较单一、网络动漫的审美特性尚未充分显现、动漫制作投融资缩水等。但立足现实实践,着眼未来发展,作为充满活力和创造力的文艺形态,网络动漫创作生产中“动画”与“漫画”的关系越来越密切,并在与影视动画、纸质漫画日益深入的互渗、交融中逐步成为主流样式,而“新中国动画学派”也将通过网络动画走向世界,展现其深厚的潜能和多样的发展可能性。

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    Abstract

    Compared with the past,as an organic component of network arts and an important category of contemporary animation & comic,network animation & comic has made obvious progress in terms of creation,dissemination and industrial development:the number of works is steadily increasing,the genre production is ‘broad and concentrated’,the creation of ‘National Comic’ has advanced,the features of‘Chinese Animation’ are distinctive,and artistic quality is further improved,the number of ‘Pan’-Two Dimensional users is at a record high,and response from these users is good,the influence at domestic and abroad is expanding,and the industrial production value is growing. What is even more valuable is that we have made a step forward in rebuilding the‘Chinese Animation School’ or creating a‘New Chinese Animation School’. However,there are also some problems in the development,for example,under the influence of the general environment formed by many factors,the genre of works is too concentrated,the theme and style are relatively single,the aesthetic characteristic of network animation & comic has not been fully emerged,and the investment and financing of animation production is shrinking,etc.,However,based on the realistic practice and focus on future development,as a vibrant and creative arts form,the relationship between ‘animation’ and‘comic’ in the creation and production of network animation & comic is getting closer and closer. Besides,in the growing blend and interpenetration with film & television animation as well as paper comic,‘animation’ and ‘comic’ are gradually becoming the mainstream style. The‘new Chinese animation school’ will also go global through network animation,which shows its profound potential and diverse development possibilities.

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    作者简介
    盘剑:盘剑,浙江大学影视与动漫游戏研究中心主任、教授、博士生导师,主要研究领域为影视、动漫、文化产业研究等。
    赵倪聪:赵倪聪,浙江大学人文学院中国现当代文学专业2020级博士研究生。
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