本文以隐私信息关切为中介变量,探讨了隐私风险感知和隐私利益感知对未成年人网络隐私保护行为的影响。基于结构方程模型的方法,本文分析了东、中、西部7个省、自治区和直辖市未成年人的问卷调查数据(N=1538),实证结果表明:与此前的研究发现不同,未成年人对网络隐私利益的感知并不影响他们的隐私信息关切态度及其保护行为;他们对网络隐私风险的感知对其网络隐私保护行为有正向影响,隐私信息关切在其中表现出中介作用。结合动机保护理论,本文做出了相应的阐释,且就当下我国未成年人网络隐私保护问题提出了建议,具有一定的理论贡献与现实意义。
<<An initial attempt was made to examine the effects of Chinese teens’ perceived privacy risk and perceived privacy benefits on their online privacy protection behaviors,with information privacy concerns treated as a mediator variable. The questionnaire survey data(N=1538)collected from the teen respondents in 7 provinces(or municipalities and autonomous regions)in the eastern,central and western parts of Mainland China were analyzed by the structural equation model(SEM)method. Findings showed the effects of teens’ perceived privacy benefits on their information privacy concerns and online privacy protection behaviors are insignificant,and information privacy concerns do not mediate the relationship between perceived privacy benefits and online privacy protection behaviors;the effects of teens’ perceived privacy risk on their online privacy protection behaviors are significantly positive,and information privacy concerns have mediating effect on them.
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