2020年以来,网络纪录片突飞猛进式发展,数量激增、质量稳步提高。总体上看,以写真、写实为主要特征的网络纪录片展现了蓬勃的生机、活力和良好的发展前景。在创作方面,网络纪录片题材、类型丰富多样,一大批优秀作品以多样的表现手法、生动的视听语言反映生活、记录时代;在艺术传播上,独立化、主流化态势明显,观众趣味与主流引导齐头并进,大批作品进入国际主流媒体视野;在产业发展上,大型视频网站成为网络纪录片制作、传播的主要平台,创作生产的合作方式多样。在技术、媒介、艺术、政策、市场、用户等多种因素的综合作用下,网络纪录片创作生产呈现新的发展趋向:一是作品生产以高质量发展为主题;二是审美以年轻化引领风格、价值趋向;三是品牌提升促进平台价值实现,推动产业发展。
<<Since 2020,network documentaries have developed by leaps and bounds,with a surge in quantity and steady improvement in quality. In general,network documentaries with realism as their main features have shown vigorous vitality and good development prospects. In terms of creation,network documentaries are abundant and diverse in themes and genres,and a large number of excellent works reflect life and record the times with diverse expressions and vivid audio-visual language;in terms of artistic dissemination,the trend of independence and mainstreaming is obvious,and audience interest and mainstream guidance develop side by side,and a great number of works have entered into the vision of international mainstream media. In terms of industry development,big video websites have become the main platform for the production and dissemination of network documentaries,and there are various ways of cooperation in the creation and production. Under the comprehensive effect of technology,media,arts,policy,market,users and other factors,the creation and production of network documentaries have shown new development trends:first of all,the production of works with high-quality development as the theme. Moreover,the aesthetic with youthfulness to guide the style and value trend. Last but not least,brand promotion to accelerate the realization of the value of the platform and promote industrial development.
<<Keywords: | Network DocumentaryChinese Main Stream DocumentaryHumanity DocumentaryDocumentary Overseas Dissemination |