在“稳量提质”的大环境中,网络电影在创作、传播、产业发展等方面进一步快速发展。在创作上,作品数量小幅增长,“稳量提质”成效显著;类型集中化程度高,各大平台差异化创作特色鲜明;立足生活、反映时代,现实题材创作蓬勃发展;政策引导转型,规范化促进高质量发展。在传播方面,播出形态呈现新异动,正片有效播放量大幅提升,网络电影成为用户付费意愿中的主要类型;网络院线初现,破千万影片数;分账票房创新高。在产业发展上,头部平台竞争加剧,制片成本大幅提升;IP内容开发与运营特色鲜明、成效显著;产业链各环节互动运作。就发展趋向来说,“稳量提质”成为网络电影发展的主基调,“精品化”生产成为关键;长、短视频领域的竞合加剧,秉持自身特性、实现创新发展;传统优势进一步发挥,新生力量前景广阔;网络电影和院线电影加速融合,辩证的交互关系中预示着凝聚新共识、沉淀新特性的发展趋向。
<<In the general environment of‘stabilizing quantity and improving quality’,network movies have further developed rapidly in aspects of creation,dissemination and industrial development. In terms of creation,the number of works has increased slightly,and the effect of‘stabilizing quantity and improving quality’ is remarkable;the centralization of genres is in the high level,and the differentiated creation of major platforms is distinctive;basing on life and reflecting the times,the creation of realism theme works is flourishing;relative policies guide the transformation,and standardization promotes high-quality development. In terms of dissemination,broadcasting form presents new change,the valid viewing counts of films increases significantly,network movies become the main type of users’ willingness to pay,and the network cinema chain started emerging with the number of network movies breaking 10 million RMB and the record high on the accounts setting of the box office. In terms of industrial development,the competition between leading platforms has been fierce,production costs have increased significantly,IP content development and operation are distinctive and effective,and various parts of the industry chain are operating interactively. In terms of development trends,‘stabilizing quantity and improving quality’ has become the main theme of the network movie development,and‘high-quality’ production has become the key factor;upholding their own features and achieving innovative development,the competition and cooperation in the field of long videos and short videos has intensified;traditional advantages are further brought into play,and new forces have broad prospects. The integration of network movie and theatrical movie is accelerating,which indicate the development trend of gathering new consensus and stabilizing new characteristic in the dialectical interaction.
<<Keywords: | Integrated DevelopmentIP operationNetwork MovieStabilizing Quantity and Improving QualityPaid Users |