Among the rich and diverse network content，network variety shows have become one of the most popular network content categories，especially among young people，due to their entertaining，brisk characteristic. Since 2020，network variety show has seen a significant improvement in the quality of programs. The highlighted head effect drives the‘high-quality’ production，the content upgrade stimulates the new impetus，the platform competition and cooperation strengthen the differentiation and characteristic of the development. With the steady improvement of program quality，artistic style and cultural connotation，effective dissemination and acceptance have both expanded the influence of network variety shows and promoted social benefit and economic benefit. In terms of industrial development，based on the previous basis，network variety shows are presenting new features in terms of‘content matrix’ construction，comprehensive marketing，business model innovation，and interaction of culture industry. In terms of development trends，the innovative impetus derived from a rich variety of practices has made network variety shows to further break new ground，which includes standardization enhancing quality，more abundant program forms and formats，artistic innovation to build a new ecology for development，as well as making full use of existing resources and planning additional resources to promote industrial development. As an important part of network arts，the network variety show has presented new progressing style in the new stage of development.