2020年以来,网络剧在创作、传播、产业发展等方面持续活跃,价值引领、视听体验、生产规范、场景应用等进一步向上、向好,涌现了一批优秀作品,呈现稳步发展的总基调和创新发展的新特点。在创作方面,作品数量、质量不断协调,题材、类型丰富多样,艺术品质进一步提升,网络剧与电视剧交融、互渗增强;在传播方面,“剧场化”排播成为重要形式,短视频平台入局网络剧传播带来新变化,集均播放量、综合指数榜排名突出反映了网络剧在题材、类型和人们审美趣味、爱好等方面的状况;在产业发展上,网络剧在用户、内容制作、商业模式、平台变现模式等方面呈现新特点。随着实践向深广推进,网络剧创作生产继续在“快车道”上行驶,其中,精品化、特色化生产成为“硬道理”,台网互动、网络优先排播趋势明朗,优质内容、用户付费的重要性进一步凸显,长、短视频平台业务相互渗透、融合发展。这些倾向和趋势预示了网络剧创新发展的诸多可能性。
<<Since 2020,network dramas have continued to be active in creation,dissemination and industry. Value guidance,audio-visual experience,production standards,and scenario applications have further improved. A great number of excellent works have emerged,showing the general principle of steady progressing and new features of innovative development. In terms of creation,the quantity and quality of works have developed in a coordinated way. The themes and genres are rich and varied. The artistic quality has been further improved,and the network dramas and TV dramas have been blended and interpenetrated. In terms of dissemination,‘Theaterization’ scheduling has become an important form. The short video platform’s entry into the network drama dissemination has brought new changes. The average episode viewing counts and comprehensive index rankings prominently reflect the status of network dramas in terms of themes,genres,people’s aesthetic tastes and favorites. In terms of industrial development,network dramas present new features in the aspect of users,content production,business models,and profit brought by platform. With the deepening & expanding of the practice,the creation and production of network dramas continue to rapidly develop. Among them,high-quality production and specialized production has become the foremost principle. The trend of linkage of Television and Network and network priority broadcasting is obvious. The importance of the high-quality content,user payment is further highlighted. The long video platform services and short video platform services are mutually penetrated and integratedly developed. These tendencies and trends indicate many possibilities for the innovative development of network drama.
<<Keywords: | Integrated DevelopmentNetwork DramaType of SubjectTheatricalizationHigh-quality Production |