在挑战与机遇的并存中,网络文学摸索前行、深入发展。在创作方面,类型化进一步发展,现实题材佳作频出;“内容为王”导向下的主流化趋向明显,精品阵容加速网文的“破圈”与跃迁;政府部门监管与引导双措并举,行业生态逐步优化。在传播方面,网文“出海”风生水起,产业链有序重构。在产业发展方面,网文头部企业投资力度加大、合作方式增多,互联网“巨头”以IP为“杠杆”撬动泛娱乐文化圈千亿市场;在竞争激烈、增长放缓的新形势下,网络文学产业升级趋势凸显。在发展进程中,一系列现象表明网络文学处于转型升级的关键节点,在阵痛中举各方之力协同创新,吹响了蜕变的集结号,由此绘就了网络文学新的生态图景。
<<In the coexistence of challenges and opportunities,network literature has been explored and developed in depth. In terms of creation,stylization of network arts has further developed,and excellent works of realism themes frequently were created;under the guidance of ‘content is the foremost’,mainstreaming trend is distinct,and the excellent works accelerates the ‘breaking the circle’ and improvement of network literature. Government regulation and guidance are both implemented simultaneously and the industry ecology is gradually optimized. In the dissemination of network literature,the popularity of fans economy continues;network literature’s overseas dissemination flourishes;and the industrial chain is restructured in an orderly manner. In terms of industrial development,leading network literature companies have increased their investment and cooperation modes. Big Internet companies use IP as their leverage to lever the hundreds of billions of dollars market in the ‘pan’-entertainment and cultural sector. In the new situation of fierce competition and slowing growth,the upgrading trend of network literature industry is prominent. In the process of development,a series of phenomena indicate that network literature is the key point of transformation and upgrading,all parts are used to collaborate and innovate in the transformation of network literature,a new ecological picture of network literature is drawn.
<<Keywords: | Network LiteratureFan EconomyMainstreamingRealism Theme WorksNetwork Literature Overseas Dissemination |