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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2020~2021年我国网络文学发展状况

    摘要

    在挑战与机遇的并存中,网络文学摸索前行、深入发展。在创作方面,类型化进一步发展,现实题材佳作频出;“内容为王”导向下的主流化趋向明显,精品阵容加速网文的“破圈”与跃迁;政府部门监管与引导双措并举,行业生态逐步优化。在传播方面,网文“出海”风生水起,产业链有序重构。在产业发展方面,网文头部企业投资力度加大、合作方式增多,互联网“巨头”以IP为“杠杆”撬动泛娱乐文化圈千亿市场;在竞争激烈、增长放缓的新形势下,网络文学产业升级趋势凸显。在发展进程中,一系列现象表明网络文学处于转型升级的关键节点,在阵痛中举各方之力协同创新,吹响了蜕变的集结号,由此绘就了网络文学新的生态图景。

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    Abstract

    In the coexistence of challenges and opportunities,network literature has been explored and developed in depth. In terms of creation,stylization of network arts has further developed,and excellent works of realism themes frequently were created;under the guidance of ‘content is the foremost’,mainstreaming trend is distinct,and the excellent works accelerates the ‘breaking the circle’ and improvement of network literature. Government regulation and guidance are both implemented simultaneously and the industry ecology is gradually optimized. In the dissemination of network literature,the popularity of fans economy continues;network literature’s overseas dissemination flourishes;and the industrial chain is restructured in an orderly manner. In terms of industrial development,leading network literature companies have increased their investment and cooperation modes. Big Internet companies use IP as their leverage to lever the hundreds of billions of dollars market in the ‘pan’-entertainment and cultural sector. In the new situation of fierce competition and slowing growth,the upgrading trend of network literature industry is prominent. In the process of development,a series of phenomena indicate that network literature is the key point of transformation and upgrading,all parts are used to collaborate and innovate in the transformation of network literature,a new ecological picture of network literature is drawn.

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    作者简介
    禹建湘:禹建湘,文学博士,中南大学文学与新闻传播学院教授、博士生导师,中南大学中国文化产业品牌研究中心常务副主任、中南大学文化产业研究所所长等,主要研究领域为文化产业、文艺美学、新闻传播等。
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