The COVID-19 outbreak has caused a severe impact on the global media ecology. The adjustment and improvement of the communication mode and strategy under the effect of the epidemic has become the key elements of major media to cope with the cold winter of the industry and thus requires upgrading and transformation of the industry. Based on the analysis of the changing characteristics and development trends of the foreign media industry since the outbreak of the epidemic，this article discusses the successful experience of foreign media in the process of coping with the impact of the epidemic from three aspects：online integration of physical scenes，cross-border development of service scenes and innovative construction of virtual scenes，so as to provide experience and inspiration for the integration development of domestic media in the post-epidemic era. The analysis shows that foreign media have the characteristics of practicality，sociality，focusing on user experience，and seeking cross-border and cross-domain development at the scene innovation level. Although domestic media have achieved certain results in the scene development level，they still need to make innovative breakthroughs in the dimensions of platform，technology and relationship to better respond to the social changes and challenges caused by the epidemic.