Since 2020，media convergence development in Shaanxi has been guided by the important instructions of the General Secretary Xi Jinping on the 80th anniversary of the founding of Shaanxi Daily and focusing on the supply-side reform of the media industry and continuously propelling media reform. Shaanxi Broadcast and Television Media Group was launched，and Shaanxi Daily Mass News went online officially. The provincial-level media convergence center platform of “one cloud，one network and multiple terminals” was fully operational，which became a highlight of Shaanxi media convergence development. In the practice of media convergence，a number of typical cases with exploratory significance and worth popularizing value have come out. Based on the development status and future goals，it is necessary to break through the bottlenecks in concept recognition，system design，brand building，and explore the construction the Shaanxi model of a new communication platform and new mainstream media.