2020~2021年,重庆市媒体融合发展呈现新格局、新特点,并逐渐迈入“深度融合发展”阶段。其主要特点是:坚持党性原则,做大做强主流舆论阵地;强化优质内容和服务建设,满足公众信息需求;强化技术引领,打造新型媒体平台;加强体制机制创新,提升媒体融合效率效能;打通融合的“最后一公里”,加强区县融媒体中心建设。本文提出如下建议:树立“互联网+”思维,发挥资本杠杆作用,重视“人”的融合,打造一流传媒集团。
<<From 2020 to 2021,Chongqing’s media convergence development presents a new pattern and many new characteristics,and gradually step into the stage of “deep integration development”. The main features of media convergence in Chongqing include:adhering to the principle of Communist Party of China (CPC) spirit and enlarges the mainstream public opinion position;strengthening the construction of high-quality content and services to meet the public’s demand for information,intensifying technological innovation leadership,building a new media platform,forging ahead on system and mechanism innovation,and improving media integration efficiency. It did a good job of expanding the “last mile” of integration and strengthening the construction of regional and county convergence media centers. The following recommendations are made in this report:to establish “Internet +” thinking,to leverage the role of capital,to attach importance to “human resource” integration,and to create first-class media groups.
<<Keywords: | Supply-side ReformIntegration of Culture and TourismPublic Opinion EcologyAdhering To the Principle of Political Party Spirit“Internet +” Thinking |