2020~2021年,四川媒体融合呈现多元连接、纵深发展的新图景。在省、市、县各级政府政策统筹下,全媒体传播体系逐步实现基础架构,构建起媒体融合一体化发展新格局;全媒体融合传播手段不断创新,呈现多形态融媒体内容服务。同时,短视频、“直播带货”拓展媒体融合新场景,“新基建”“智慧广电”赋能媒体融合新业态,媒体融合呈现多元化、精细化、云端化、智能化趋势。但在媒体融合发展过程中,也出现了管理体制固化、层级发展不平衡、内容生产同质化、人才体系不完善等问题。四川媒体应创新机制体制,完善资源配置,创新内容生产路径,实现全媒体人才的培养,开创媒体深度融合新局面。
<<From 2020 to 2021,media convergence in Sichuan presents a new prospect of multi-connections and in-depth development. Under the coordination of government policies at all levels,the omni-media communication system has gradually constructed the infrastructure and built a new pattern of media integration. The means of omni-media communication are constantly innovating,presenting multi-form of content services. At the same time,short video,“Live commerce” expand new scenarios of media convergence,“new infrastructure” and “smart radio and television” empower new formats of media convergence. The media convergence shows the trend of following characteristics:diversification,refinement,cloud-based and intelligence. However,in the development process of media convergence,problems such as the solidification of the management system,the unbalanced development in different level,the homogenization of content production,and the imperfect compensation system have also emerged. Sichuan media should innovate mechanisms and systems,improve resource allocation,innovate content production paths,cultivate the talents of all-media,and create a new situation of in-depth media convergence.
<<Keywords: | Cloud StrategyStratificationNew Infrastructure ConstructionSmart Party MediaMultiple Connections |