Since 2020，media convergence has entered a deep-water stage and the transition from “addition” to “integration” will be further intensified. Zhejiang’s convergence development has achieved varying degrees of innovation and breakthroughs in terms of organizational structure optimization，innovation-driven development，and market-oriented management. Zhejiang Media has practically formed its own characteristics in three aspects：thinking，model and technological innovation，especially in the field of short video，live broadcast and MCN，all of them represent new trends in the development of the industry. The report believes that the restructuring of the three-level media in Zhejiang province，prefecture and county has been basically completed. The next step needs to achieve comprehensive upgrading in three aspects：thinking，mode and technology.