2020~2021年上海地区的媒体融合在数字化、在线化与智能化方面呈现新的亮点。以上海东方传媒集团和上海报业集团为代表的传统媒体巨头的融合实践助推着上海媒体融合的步伐,也提供了具有普遍性的媒体融合转型的趋势与指向。与此同时,直播、短视频、网络音频等新型媒体内容发展迅速,平台型App、云游戏领域的新型媒体的影响力不断提升,构建一个开放化、数字化、智能化、体验化、受众化的媒体融合生态成为新趋势。
<<The media convergence in Shanghai from 2019 to 2020 showed new highlights in terms of digitalization,online and intelligence. The integration practice of traditional media giants represented by Shanghai Media Group and Shanghai United Media Group has boosted the pace of Shanghai media convergence,and also provided a general trend and direction for the transformation of media convergence. At the same time,new media such as live broadcast,short video and network audio are developing rapidly. The influence of new media in the field of platform-based App and Cloud game is steadily increasing. Building an open,digital,intelligent,experiential and audience-oriented media integration ecology has becoming trendy..
<<Keywords: | Shanghai Media GroupShanghai United Media GroupPlatform ApplicationUsing Cloud Services and Digital Technology |