In 2020，the media convergence in Shandong Province continues to develop in depth. Based on the convergence development of traditional media，the following conclusions can be found that traditional media optimizes the organization，structure and production process，attaches great importance to the construction of mobile terminal，leads content production with mobile terminal，and strives to build all-media dissemination matrix；it also attached great importance to the supporting technology platform，Applied emerging technologies to empower news products，and improved the force of dissemination and guidance of convergence media products；media organizations actively play their role in social services and promote integrated development with a focus on social governance. In response to these problems，such as lack of overall planning and systematic integration，emphasis on business logic，lack of Application of emerging technologies in content products，human resource loss，the author puts forward some suggestions such as integrating internal resources，clarifying transformation positioning，strengthening content production and doing a good job in talent construction. The purpose of this paper is to sort out the development status and beneficial practices of Shandong traditional media convergence development，and put forward the corresponding measures and suggestions for the development of traditional media in Shandong province.