疫情防控背景下,北京市属媒体的媒体融合建设既遭遇挑战,也迎来发展新契机,在顶层设计、全媒体传播矩阵、新传播技术、融媒内容生产分发等方面继续实质性推进。本报告梳理了2020~2021年度北京市属媒体在全媒体传播矩阵建设升级、技术创新应用、内容领域创新与拓展等方面的融合探索,指出其突出问题是核心技术研发与平台化运营等领域的能力有待提升,尤其需要谋划基层融媒体人才的培养、引进与激励机制。
<<In light of the need of epidemic prevention and control,even though the construction of media convergence of Beijing municipal media has not only encountered challenges,it also ushered in new opportunities for development. Substantial progress was made in the following areas:top-level mechanism design,technological innovation and Application,content production and distribution,construction and upgrading of all-media communication matrix. This report outlines the explorations and practices of media convergence process,summarizes the new progress and new mechanism of media convergence in Beijing,analyzes the existing problems and puts forward suggestions,in order to provide reference for the subsequent transformation of media convergence.
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