In the tide of industrial digitization，intelligence and service，how can traditional household appliance enterprises innovate a road of service-oriented manufacturing transformation and development？Based on a profound understanding of the changing environment of the global appliance industry，the market environment and the technological environment，TCL puts forward a service manufacturing mode based on the “double+” strategy of “Internet + intelligence” and “product + service”，and transforms to a global end-to-end，full category intelligent consumer terminal product manufacturing + service enterprise. Based on the global digital information network，TCL has a deep insight into customer needs，provides global customers with customized products and services of smart terminals，and fully meets the needs of the whole product life cycle and the whole business process of customers. By integrating and upgrading the digital design platform，intelligent supply chain platform，collaborative manufacturing platform，as well as user big data，user operation，content intelligent push and “SHI FEN DAO JIA” user service platform，TCL has formed a global digital supply chain system with efficient internal and external collaboration，fully empowering upstream and downstream partners in the supply chain，and providing customers with product creativity，design，manufacturing and logistics.The whole process of financial services has built a service-oriented manufacturing ecosystem serving global customers，and realized the transformation from traditional household appliances manufacturing to data-driven “manufacturing + service” new format. TCL’s service-oriented manufacturing transformation has achieved outstanding economic and social benefits. TCL’s “manufacturing + service” industrial Internet platform has been able to support more than 1.5 million personalized customization needs every year；TCL’s upstream and downstream partners in the industrial chain have achieved efficient and low-cost collaborative operation，and the partners in the industrial ecosystem have achieved win-win cooperation. The practice of TCL service-oriented manufacturing transformation provides a reference for the industrial upgrading of Chinese household appliances manufacturing enterprises.