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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
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    2019年杭州春风动力:“1+3”服务型制造实践

    摘要

    当前,世界经济形势瞬息万变,全球一体化进程不断加快,在新一轮科技革命和产业革命背景下,中国摩托车行业既面临着前所未有的挑战,也面临着历史性机遇,总体呈现稳中有升、稳中向好、稳中求变的发展态势,差异化的品牌、产品、服务和营销体系成为大部分企业深耕市场的重要方向,“智能化、服务化、绿色化”成为行业发展主基调。春风动力作为中国摩托车制造行业的领航者、国宾车唯一定点制造商,出于未来发展战略考量,在前期深入开展智能制造转型、数字化转型的基础上,于2019年创造性地提出了“1+3”服务型制造实践思路,即“1个新基点+3个新构建”模式,围绕客户多维价值构建、供应链赋能平台构建、产业生态圈构建进行了大量有益的尝试,实现了动力产品制造与服务的深度融合,挖掘了新的利润增长点,进一步增强了核心竞争力,并为我国传统制造企业的服务型制造转型升级提供了优秀的参考样板。

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    Abstract

    Currently the world economic situation is changing rapidly. With accelerating process of global integration and the macro background of new round of both industrial and technological revolution,China’s motorcycle industry is facing unprecedented challenges as well as historic opportunities. The overall industry development shows a steady rise,a positive trend with active engagement. Differentiated brands,products,services and marketing strategies became the striving direction for majority enterprises to exert on. “Intellectualization,Servitization,Greenization” has become the main goal of industry development. Chunfeng Power,as the leading enterprise of China’s motorcycle manufacturing industry and the only supplier of presidential escort motorcycles,creatively came up with the “1+3” service-oriented manufacturing practice idea in 2019,named “1 new fundamental point and 3 new structures” model,which has made massive useful attempts around the customer multi-dimensional value structure,supply chain enabling platform structure and industrial ecosystem structure. Chunfeng Power has realized the deep integration of power products manufacturing and service,excavated new profit growth points,further enhanced the core competitiveness of enterprises,and has provided an excellent reference model for service-oriented manufacturing transformation in traditional manufacturing enterprises in China.

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    作者简介
    高青:高青,浙江春风动力股份有限公司,研究方向:战略与运营管理。
    朱红芬:朱红芬,浙江春风动力股份有限公司行政中心主任。
    唐丽娟:唐丽娟,浙江春风动力股份有限公司行政中心项目经理。
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