Facing the impact of Internet advertising, the advertising industry has sought transformation and breakthroughs in search of new economic growth points. As a typical representative of traditional media, there are three major problems facing the development of the outdoor advertising industry in the new media environment. One is the solidification of outdoor advertising expressions. The other is the inadequate integration of traditional advertising and new media advertising. The third is the government regulatory system that has triggered industry changes. For the opportunities and challenges brought by new media, the outdoor advertising industry as a whole needs to optimize economic effects. This must be achieved through multi-party collaboration among local governments, advertising companies, advertisers, and government regulatory agencies to continuously expand communication channels, diversify operating capital, and optimize and integrate resources and standardize policy management. <<