Since ancient times, agricultural production has been carried out in rural areas. With the advancement of industrialization and urbanization, imbalances in regional development and rural issues have become increasingly prominent. The "13th Five-Year Plan" and the report of the 19th National Congress have pointed out that the realization of China's rural green development has gradually become an important historical task, and at the same time, it has also established a broad stage for China's green development. The Rural Working Conference held in December 2017 stated that "To adhere to the road of building a new countryside with socialism with Chinese characteristics, we must adhere to the harmonious coexistence of man and nature, and adhere to the road of green rural ecological development." After years of efforts, the coverage of rural financial services in China has gradually expanded, and the level of rural financial services has been greatly improved. We are working hard to create a wide-ranging, multi-layered, and well-functioning rural financial service system. Based on the above background, this article selects the combination of Industrial Bank's green finance and rural revitalization to conduct case studies, explores the development path of rural green finance with distinctive era characteristics and Chinese characteristics, and better finances rural revitalization with finance. <<