The 19th National Congress of the Communist Party of China put forward a “rent-and-purchase” housing system, which officially pushed the new type of housing products, such as leased dwellings, onto the historical stage of China ’s real estate market. However, observing the lease of land for rental housing and referring to the current case of rental housing, we can see that rental housing also faces more serious problems: first, low investment returns and long investment recovery periods; second, low land transfer fees, affecting local finances; Third, the low participation of enterprises affects the supply of leased products. When analyzing similar long-term rental apartment cases, it was found that by applying REITs financing models, it can take advantage of its characteristics to better meet the development needs of rental housing. At the same time, relevant suggestions for promoting the development of REITs financing models are put forward. <<